Instagram for hotels, bars, and restaurants: strategies and techniques to increase followers and engagement

Instagram for hotels, bars, and restaurants: strategies and techniques to increase followers and engagement

Novità
Iscrizioni aperte

 

Target audience:
The course is aimed at employees of companies affiliated with the EBURT Bilateral Entity.

 

Description:
In the hospitality and restaurant sector, having a presence on Instagram has become an essential tool to promote your business, strengthen brand identity, and attract new customers. The ability to create engaging content, curate the profile's aesthetics, and interact effectively with the audience is now a strategic skill.

This training course is designed to develop practical and up-to-date skills in managing Instagram, focusing on growth strategies, visual storytelling, techniques to increase engagement, and conscious use of the platform's tools. The goal is to provide operators with the tools to enhance their business and communicate effectively with the digital audience.

 

Program:

  • The role of Instagram in marketing for restaurants, bars, and hotels

  • Building a coherent and appealing profile: aesthetics, bio, and highlights

  • Content strategy: what to publish, when, and with what goal

  • Techniques to increase real followers and engagement

  • Reels, Stories, and posts: differences, uses, and best practices

  • The use of hashtags, geotags, and effective calls to action

  • Managing interactions and customer care via social media

  • Data analysis and tools to monitor performance

  • Practical examples, case studies, and operational simulations

Iscrizioni aperte
Duration

8 Hours

Start date

To be defined

Price

Gratuito (finanziato)

Recipients

Employees of companies affiliated with EBURT

MODENA, Via Piave,125 - 41121 Modena

modena@iscomformazione.it